The Auction House is the foundation of any real gold farmer’s bankroll—it is the bread and butter by which every experienced farmer lives and breaths by. There is simply no better method for making gold in the world of Azeroth. Every moment, thousands of transactions are taking place for both the most precious and mundane items. It is the pillar of a server’s economy, and without knowing how to use it to its greatest potential—you will never reach your greatest potential.
The greatest thing about the Auction House is that it doesn’t matter what level you are when you start—each and every player can use the Auction House. The only thing that the Auction House requires of a player is to make an educated decision on when and what to buy and sell.
Here are some basic tips that every Auction House player should know BEFORE starting:
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The Auctioneer Add-on
If you use the Auction House, you need to be using Auctioneer. It is essentially an analytic tool that will allow you to maximize your profits by capturing, sorting through, and interpreting Auction House data from your server. By using regular scans (at least once a day) via Auctioneer, you will compile a profile of your servers economy—including all the buying and selling trends that will help you decide when and what to buy.
Auctioneer has many useful default functions that will help your quest to master the Auction House just a little bit easier. It can easily search for underpriced items in player’s shops and even suggest what you should resell them for.
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Timing Your Auctions
Whether it’s an auction on a priceless painting or a listing for linen cloth in a virtual world, timing is everything. It’s important that a player be able to recognize an item priced at bottomline and then be able to turn them around and resell them at a peak profit.
A very easy example that most players notice is the price of cloths, which fluctuate violently day by day on most servers. A lot of times linen cloth will be priced fairly expensive during the “slow” time on your server (those dead weekdays and early mornings where only the most hardcore are still playing) but they will abruptly take a dive in price after the server gets busier. This is the law of supply and demand, and it absolutely rules the Auction House.
By observing the law of supply and demand, you can learn how to make insanely large amounts of gold with only an hour or so dedicated to gold farming per day.
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Knowing Your Wares
You don’t always have to be the lowest price on the block to turn a great profit. If you know what you’re selling and know the players that are buying it, you may be able to get away with a little bit of a price hike for the sake of convenience. I know I have visited the Auction House many times and bought overpriced items knowingly just because I wanted it RIGHT THEN.
The trick to overpricing items is knowing why and what people will buy on a price hike—and to what extent you can raise the price. There’s a lot of research time that can go into this, and most gold farmers spend quite a while learning just what they can and can’t practice this technique with.
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Becoming a Successful Auction House Player
The Auction House can be a tricky place. If you don’t know what you’re doing, you’re rolling the dice that could bring you great fortune or could quite likely blow up in your face. It requires strategy, knowledge, and trust in your own ability to pick out trends and follow them. There are very few Auction House masters willing to share their techniques with you—most of them just feed you some regurgitated crap that you’ve heard a million other places before.
Mayle’s Auction House Mastery is a goldmine for new players who don’t have gold to spare in the learning process. By taking the guesswork out of the Auction House, she teaches reliable and powerful Auction House techniques that most power sellers shy away from divulging.
If you’re serious about making gold and grinding mindlessly doesn’t appeal to you, I recommend you to visit her website to find out a little more about Auction House Mastery and what it can do to help you make the most out of your Auction House experience.


